Friday, October 17, 2014

What's your business idea?

What is your idea for an entrepreneurial pursuit?  In your description of your idea(s), consider the following:


                      Your leadership team (quickly introduce yourselves)
                      Your business name and motto
                      Your product or service
                      Your market and its size
                      Your competitive advantage
                      Your plan to make money
                      Your competition
                      Your needs from an investor

Remember, when it comes time for the Business Plan Challenge scholarship competition, your business plan will be judged on its feasibility.  All ideas and business concepts submitted are expected to be original and created solely by the student. 

So…what is your IDEA???

40 comments:

  1. Leadership Team: Claire and Karley
    Business name: Fab Frames
    Motto: Framing the Fabulous Way
    Product: Our products include cute and unique frames, framed to-do boards and jewelry organizers.
    Market and Size: Our market would be senior girls getting ready to decorate their dorms for college, teenage girls wanting cute decorations for their room, and busy young women seeking a unique way to display their pictures and organize their lives.
    Competitive Advantage: Our competitive advantage will be our low prices and convenience. Many people do not have time for do-it-yourself projects or are willing to pay the high prices of our competitors. We will put in the time and effort for the projects for them and will keep them affordable.
    Plan to make money: At first we are going to start out selling to our friends. Also we hope to get business by social media and word of mouth. We hope to expand to other schools and the city of Hoover.
    Competition: Our competition will be small local boutiques and Etsy.
    Needs from Investor: Our needs from an investor will be money for materials to start the business, the upkeep of the business, and money to distribute in masses once the business takes off.

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  2. Leadership team- Anna Lee Schneider, CEO
    Business Name- Babysitter Backpack
    Motto- “Unzip the creativity”
    Product- My product is a backpack, but not just any backpack. Inside the backpack, imaginations are free to run wild. In each compartment of the backpack are utensils that foster creativity in children. These utensils include bubbles, markers, crayons, coloring books, play dough, and small prizes such as medals or stickers. Also included in the bag are non-perishable snacks and band aids to cure any “boo boo.”
    Market and its size- My market is primarily pre-teen and teenage girls age 11-18. However, this product will also appeal to working moms who don’t have time to spend in the grocery store, picking out each specific item. This appeals to pre-teens and teenagers age 11-18, because more than half of this market cannot drive yet. Without this convenience, it is difficult to get everything they need, when they need it. With Babysitter Backpack, everything is in one central location with a backpack included for functional use and convenience. Based off of the numbers of students enrolled and the percentage of females in Hoover, AL, there are approximately 3,562 females age 11-18. With numbers like this, our market is large and growing as more and more people move into Hoover.
    Competitive advantage- My competitive advantage is the convenience of the product itself. Everything that a babysitter or a mom needs is located in one place, at an affordable price. The backpack itself is functional, making it easy to clean up and stay organized. The backpack can also be used for other purposes other than babysitting by acting like a traditional backpack.
    Plan to make money- I plan on selling the backpacks individually at first; targeting churches and schools. Eventually, I would like to sell my product to Red Cross so they can sell it to their safe babysitter classes. I would also like to sell my product in gift stores such as Smith’s Variety, Learning Express, and Swoozies.
    Competition- Based off of the research that I have performed, there is no direct competition. A customer could go to a store, such as Target or Walmart, and buy everything that is in the pack. However, I am not selling crayons, markers, backpack, etc. I am selling the convenience of having all of the tools needed to create all in one place.
    Needs from an investor- My needs from an investor are to help fund the inventory needed to supply the demand. The inventory includes markers, crayons, backpack, bubbles, play dough, small prizes, coloring books, snacks and band aids.

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  3. Leadership Team: Elizabeth Smith & Cori James
    Business Name: Sweet Charities
    Business type: Product Business (candy & desserts)
    Business Motto: Sweet Treats. Sweet Charity.

    Market: Our market for now will be women age 19-40 looking for a healthy alternative to sweet treats. Later, we hope to appeal to the younger crowd and help them see that food can taste good and be healthy! We also hope to appeal to people with health problems such as people who are gluten or lactose intolerant and even people with diabetes. There are almost 12,000 women in our target market and we hope to expand this by going out of our city in to the neighboring cities.

    Competitive advantage: Our competitive advantage is that we will be hand making each product and hand picking each ingredient that goes inside our delicious treats. We will also be catering to people’s needs and making an upper-class high quality product. We also will be giving back to many charities hence the name Sweet Charities which will give us a great amount of exposure as well as help grow our community.

    Our Plan To Make Money: We will begin with an online store where we will not only take orders for our products but we will also have a subscription service where customers will be able to try a few of our different or new products each month. This will help people try things they wouldn’t have tried on their own and also they will hopefully order them again through the website.

    Competition: Our direct competition would be small bakeries as well as homemade candy stores. Our products will be different from those sold at other candy stores as we will focus on making hard candy rather than chocolate. Also, we will be incorporating baked goods without all of the sugar and processed products the other bakeries use. Our indirect competition would be companies, such as MARS, Inc. and Krispy Kreme, which sell candy and desserts in bulk.

    Needs from investors: We need funds from investors to buy ingredients and materials for packaging. We also need money for small online advertisements.

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  4. Business Owner- Lexi Dennis
    Business Name – Be-YOU-tiful Cosmetic Application
    Business Motto- Be special, be unique, Be-YOU-tiful.
    Service- Be-YOU-tiful cosmetic application is a makeup artist service. We do makeup for events such as parties or prom. Your makeup can be done for any event you can think of, even Halloween! After a consultation at least a week before your event, a makeup artist will come to your location to not only do your makeup, but make you feel beautiful and happy.
    Market- Our market is women between the ages of 15 to 25 who want their makeup done for any special event. We will start off doing events such as prom and homecoming for different high schools. With high schools such as hoover having hundreds of girls, we will have many opportunities. As the business grows we would like to get into weddings, helping women feel beautiful on their special day as well.
    Competitive Advantage- our competitive advantages are that we will come to the client at their event, no need to go into a busy store to go to a crowded makeup counter. We make this a personal, calm, and enjoyable experience, all to make the client feel beautiful. Our goal isn’t to cover someone up in expensive products, our goal is to make the client feel beautiful and learn to enhance the beauty that they already possess. We also plan to start producing free online makeup tutorials for everyone to view and learn from.
    Our plan to make money- just like any other business like this our money will be made by our appointments. We get paid in two instalments per appointment, the deposit they make at the consultation so we know they’re serious about what they want and then the final payment the day of the event. We will charge according to what the client wants and how long they will need us. Once we are producing tutorials online, we can also make money by being sponsored by makeup brands, and showing ads on our website and videos.
    Our competition- our main competition is makeup counters that offer makeup application for events, and independent freelance artists.
    Needs from an investor- from an investor I would need money to begin getting my makeup kit together, and to start a website where I will produce the tutorials online. Once I am established I will need help with marketing and obtaining clients.

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  5. Stephen Walley - Walleys Water Coolers
    Product Business
    Two Drinks at A Time
    Our product is a two-sided water cooler. The water cooler is split in half which allows for someone two have two different kinds of fluids in one cooler.
    Our market would be for any athlete or athletic team, a facility, or manual labor workers in the Birmingham metro area. I would like to work my company into sports teams and golf courses and eventually have contracts with them.
    Competitive Advantage- Our Competitive advantage is that there is not a product on the market like this one. Other water coolers just hold one fluid this one holds two. The insulation in this water cooler is a lot better which will keep your fluids colder for longer without the ice watering it down.
    Plan to Make Money- My plan to make money would be to use the Birmingham Country Club where I work as a starting ground. I will use that to get my name into country clubs since they use a lot of water coolers. I will also let all the coaches and small manual labor businesses in my area know about my product and help me advertise it.
    Competition-our competition would be any other water cooler company. Also we don’t have a lot of competition because we are the only company that has a product like ours.
    Needs from Investor-The money I get from investors I would use to market and manufacture my product. The money will allow me to take my business to the next level and meet the business goals my company has.








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  6. Your leadership team (quickly introduce yourselves) Joel Averitt
    • Your business name and motto : Ready to go Jigs – jigs that come str8 otta the package
    • Your product or service – My product isn’t just an ordinary jig, this jig comes with the skirt and weed guard already cut, raddles and trailers are already added. Also my jigs will be made out of the highest quality, including tungsten weights, stout hooks, strong weed guards, and quality silicon skirts
    • Your market and its size – My market is for the people who want to catch big fish and also save time and money while doing it.
    • Your competitive advantage – Low prices and convenience.
    • Your plan to make money At first I plan to sell to my fishing friends, people that are fishing at the lake and maybe once the supply builds up I can sell to smaller out door shops.
    • Your competition – Competition is the smaller jig companies out there.
    • Your needs from an investor – Small amounts of money to create out first dozen products.


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  8. Leadership team: Brooke Carroll

    Business Name: Dogable

    Business Motto: Because your dog is able

    My Product: My product is a leash for blind dogs. This leash isn’t an ordinary leash. It is different because it anchors down into the ground and allows for dogs with disabilities to be outside for an extended amount of time without their owner. Learning from my experience with a blind dog, I have come to find out that no matter where she is, she is always getting stuck. My dog, sassy, is constantly finding herself stuck underneath, behind or in between things in my house. No matter how many times we pull her out from that spot, five minutes later she will be stuck right back there again. Because she has arthritis, she constantly needs to move due to joint pain. Since my family is very busy, we aren’t home every moment of the day to take her out and cater to her every need. I believe a leash that anchors into a yard or onto the floor in a home, would be beneficial to disabled animals. This leash would be the retractable kind and would not be able to get knotted up and would allow the animal to roam freely to a certain distance/area. On the leash, you can set how far out it from go which ensures that the animal cannot get stuck or wander off.
    My Market: My market would be pet owners specifically with animals with disabilities.

    Competitive Advantage: My competitive advantage is that my product is helping dogs, not just an accessory. There isn’t a product like it on the market. I plan to also make my products with top notch materials and ensure quality.

    Plan to make money: I plan to begin selling individual units on Facebook, Etsy and various online sources. After I begin to get my name out there, I hope to be able to put my product into big stores such as PetSmart and Petco. Once, I have my feet under me, I plan on making a website to sell directly from there.

    Competition: My competition is slim due to the lack of a similar product. On a broader scale, there are companies that have regular leashes and accessories. These companies include KONG and various brands sold in pet stores.

    Needs from investors: From investors, I would need money to help make and manufacture the product. Then, I will use the money to sell in stores and make a website and sell directly to consumers.

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  11. • Your leadership team (quickly introduce yourselves)
    Michael Byron

    • Your business name and motto
    (TBD)

    • Your product or service
    My service is a personal training business.

    • Your market and its size
    My market is teenage (13-18) males. The size of the market is pretty large. Almost every day I hear someone saying “I want to start working out.” I would be able to have a large, but manageable customer base.

    • Your competitive advantage
    My competitive advantage is my price, and more importantly the way I run the sessions. My prices would be lower than typical personal trainers. I would charge a flat rate which would gain you access to the workout programs, advice, and further help. My biggest competitive advantage is how my business would be run. A typical trainer helps you for a certain amount of sessions in which you pay each session. My business would be an occasional fee. Once you pay the fee I supply you with the workouts and help teach you proper techniques for the first two weeks. After those two weeks I allow you to have the freedom and discipline to work out by yourself. By doing this is it allows me to charge a cheaper price, and allows the customer to have more freedom. Workout programs need to be alternated so after 2-3 months I would charge another cheaper fee which would provide future workouts.

    • Your plan to make money
    My plan of income would be from my occasional fees the customer pays, and the selling of supplements. YMCA trainers cost $40 for a one hour session. I would charge a flat rate that would be around $175. This would be for 6 sessions.

    • Your competition
    My competition would come from other local trainers (mainly from the YMCA).

    • Your needs from an investor
    Money so I can obtain an AFAA Personal Training Certification ($500).

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  12. Leadership Team: Jailyn Maddox
    Business Name/ Motto: Quick list our motto is to be loyal, consistent, and to polite to all customers.
    Product or Service: My service will be to do any type of grocery shopping for busy families where shopping doesn’t fit into their schedule and for elderly people who might not be able to go shopping as often as they’d like.
    Competitive Advantage: My competitive advantage over these businesses will be that I’m well known by others throughout the community and this will help to get my business started. Also, I’m in a very close range to all of the stores so if I’m at home I have easy access to the grocery store.
    Needs from Investor/ Plan to Make Money: I don’t believe I need any money from investors as I will use my own money for the first purchase and then the customer will pay me the money from their purchase plus 30% of their receipt.
    My Competition: There are several individuals that have their own personal business that are doing the same thing, running an errand service, and there is also a business called Shipt which is located in Birmingham, AL.

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  13. Erin Garrett

    • To dye For- Tie-dye products that any women would die for

    • High end Tie Dye products. I will Tie Dye products including barrettes, sleeping shorts, scrunches, and high quality tee-shirts.

    • My market is Teenage girls ages 14-22. I would say my market is a medium size because it is limited towards women. But in this market demand is high because tie dye is on an upward trend this year. But, finding places that do high quality products and unique pieces is hard.

    • My competitive advantage is that each piece is hand dyed and is unique. No two pieces will be the same making them “custom for every girl”. Not only that but the items I am tie dyeing are not easy things to find, and when you do its expensive. But my business will have lower prices and has all of these unique products in one place.

    • To make money I will mark up my products so that it covers my expenses and creates a profit.

    • My competition is molly green, free people, and natural life

    • My need from investors is money to buy the tie dye, money for my products, and money for my packaging


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  14. Leadership team: Tyler and Jordan
    Business name and motto: Blasé/ Be different
    Product or service: clothing and appeal
    Market and its size: teens to young adults who are looking for a new brand to wear that is exclusive.
    Competitive advantage: We as young adults kind of have more of a known knowledge for what our age group wants and needs.
    Plan to make money: Produce our products as low as we can and sell them at a decent price.
    Competition: Zumiez and hot topic, rue 21, forever 21, spencer, journeys. Because these are all stores who sale small clothing brands who are really not out there and not known
    Needs for investor: To expand and Broaden our categories. So we can start our own empire.

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  15. •Leadership:
    Alex Frank

    •Business name/motto:
    Wrap It Up/Giving Made Easy

    •Product/Service:
    The service I will be providing is a gift wrapping service. Customers have the option to either drop off their gifts or I can pick them up from their house and I can wrap them up. I wrap for all different holidays and celebrations.

    •Market and Size:
    My market is primarily busy adults ranging from 30-45 years old. We provide the perfect service for males who do not know how to wrap gifts; the busy mom who does not have enough time to wrap all the gifts; or anyone in between.

    •Competitive Advantage:
    Our competitive advantage is that we will wrap any gifts not matter where they are from. We will have better prices and be more convenient than any other gift wrapping service. There is not any real direct competition in Alabama.

    •Plan to make money:
    With the Christmas season near, I am going to start wrapping the gifts of friends and family. Since each gift wrapped is going to have a recipient and many people will see the present, I hope to get business by word of mouth.

    •Competition:
    Some of our competitors are Wrap my Gifts (which is based in Texas so their service is not available to those in Birmingham), Von Maur, and Wrapsody. Von Maur and Wrapsody require that you buy the gifts from their stores.

    •Needs from an investor:
    My needs from an investor are to help fund inventory needed to supply the demand. We will need a variety of wrapping paper, ribbon, tags, stickers, and tape.

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  16. My company is going to be a charitable organization that will be for profit. The product that will be sold is t-shirts. A percentage of the sales of the shirts will go towards charity organizations. Hoping to reach a point where the business can afford to give at least 5% of sales from each shirt to an organization. The companies that will be competition for my business are “buy one give one” companies like Toms and Warby Parker. At this point I am unable to find a t-shirt producer that is able to make t-shirts with the buy one give one business plan. My target market would be teens and young adults ranging from age 15-25. The needs from an investor would be connections and cash for the start up. The competitive advantage I have over other t-shirt companies is that my company is a CSR business which attracts more customers.

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  17. Business Owner: Alexis Amerson
    Business Name: Her Majesty Nails
    Business Motto: Where your best asset needs her crown
    My Service: I provide a mobile nail service where I go to the client for a more comfortable and convenient experience.

    Market and Size: My target market is women and young girls between the ages of 26-35 and 12-16. The size of the market is large considering all the nails salon in Alabama. Depending on what part of town you are on, you often see nail salons left and right. According to Nails Big Book, 68% of nail services are salons and only 3% are in home mobile services.

    Competitive Advantage: My competitive advantage would be that I actually go to the client to do their nails instead of them coming to a location. Sometimes they don’t have the time to do that. If it’s a stay at home mom or a busy teen that just needs her nails done for prom or graduation. Whatever the case is, I make it easy for the client not to waste any more time and money then they need. Whenever I hear about stories others have told me about their experiences when going to salons such as Nails 150 and Creative Nail Spa, they often say that the customer service wasn’t good and the quality wasn’t the best. I strive on making the customer happy with my service and making sure that the client has the best experience.

    Plan to make money: I plan on making money from the different nail services I provide such as full acrylic set or a basic manicure.
    Competition: My competition would be local nail salons and spas that also provide nail services.

    Needs investor: I would need the money to buy the nail supplies and tools I need. Also I would need it for advertising to get my business out to a wider range of people.

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  18. Leadership team: Tyrell Jones
    Business name: Glow Beanie
    Business Motto: “Light up your life”
    Product: Beanies that glow in the dark and emit LED lights
    Market: My target market is for men and women from ages 18-30 who love to wear skullcaps/beanies and love lights. These light beanies are great for wearing at parties or just taking a night stroll in the neighborhood. These beanies come in 5 LED colors and the special glow-in-the-dark beanie.
    Competitive advantage: No other skullcap/beanie sellers ever developed the idea of having their beanies light up.
    Plan to make money: I will start by going door-to-door and introducing my product to neighbors and family. After my company gets on its feet, I will try to set up a retail chain of Glow beanie stores in Alabama and try to spread more to the north.
    Competition: My competitors in this business is Neff, and my indirect competition is Nike and under armor.
    Needs from an investor: My needs from an investor are funds for the distribution of the product, Money for Materials for the product, and funds for advertisements.

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  19. Jake Brockway- Drum Wave
    My product is a wave projector that is easily compatible with any drum set. With the ability to be attached to any drum leg or rim, this product can literally work with any Tom. With the simply-made design, this product is much cheaper than any other more complicated LED drum set complexes.
    My market- Any drummer that wants to enhance their visional experience on their set is my target. My product is able to be compatible with any drummer because it works without complication and without a high price.
    My Competition- My competition would consists of two groups that are similar to my product, but they are not exactly the same. One group would be a very expensive “Light up” drum set which would cost thousands on top of the cost of the drum set itself. One company that makes “Light up” drum sets would be Spaun Drum Company. The only other competition would be from a make-shift, “Do it yourself” mod for a drum set. That would require a prerequisite in circuitry and engineering. This mod would also take a large sum of time and hard work. Whereas, my product takes a matter of seconds to set up.
    Competitive advantage- My advantage is the simplicity and price. Other products would be either extremely expensive or hard to make.
    Plan to make money- I would start by giving my prototype to some drummer friends. After some feedback, I would possibly tweak the product slightly. Then, after build a product that I knew people liked, I would start advertising by word of mouth. Along with word of mouth, I would also have a website marketplace for my product.
    Need from investor- Initially, The money from an investor would be used to make more products to give to well-known drummers to receive some feedback. After that process, I would use the remaining capital to develop a well-stocked inventory for potential customers.

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  20. William Judy: Business Plan Idea
    Name and Motto: Twist It- TBD
    Product: My Product is a simple, inexpensive tool extremely useful to most cross country and track athletes. My product is a small tool that makes it easy for you to clean your spikes out after a race, or whenever they get too clogged.
    Market: My market for this product is cross country athletes ranging from middle school to the collegiate level. This includes an age range of about 12-23 years.
    Competitive Advantage: Every athlete that races with spike racing shoes has this problem, and always ends up using their finger nails or finding some object to scrape out the dirt, but that is such a pain. My competitive advantage is simply that there is not a product specifically designed for this issue, and as a cross country and track athlete myself, I know the demand for this product is there.
    Plan to Make Money: I believe with research and finding of the right materials, I could make this product anywhere from $1.50-$2.00. Since there is not yet a product for this and I have a demand, I can sell the product for whatever price I think is best, within reason.
    Competition: My competition is nearly none right now, as I said before no one yet makes a product for this specific issue.
    Needs from Investors: My needs from investors are people who understand the product and its usefulness, and are supportive and believe in the potential success of this idea, and are willing to make financial contributions required for the startup and success.

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  23. Leadership Team: Emily Schneider and Caroline Keeney
    Business Name and Motto: TBD
    Product: Our business creates personalized sensory boards for the development of a child’s brain.
    Market: Our target market is busy families with a baby between the ages of 4 months to a year and a half. With new babies being born every moment, our market is constantly growing. Many of these new parents are looking for a way to help take their children away from the television and phone screens they are surrounded by and encourage the growth of their child’s mind in a positive outlet.
    Competitive Advantage: Our sensory boards are creatively decorated to match the child’s bedroom along with the specific needs for their growing mind. Our boards will be reasonable priced in order to fit in the budget of every new family. Each board will only include baby safe products so parent can feel comfortable not continuously supervising the child’s play.
    Plan to make money: With every full sized board sold, a travel sized board for the car or other locations will be included. Only purchasing the travel sized board is an option however, it’s a better deal to purchase the full size board. We plan on designing various boards for the changing seasons and new boards as the child progresses.
    Competition: Our competition would be that moms can make these on their own but, no busy mom has the time to personalize them or research exactly what the child needs at that age for their development.
    Needs from Investors: Our company would need money to purchase supplies to make our product as well as assistance in moving our product into stores.

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  25. Leadership Team – Spencer Hurst
    Business Name – TBD
    Motto- Make It Count

    Service – To create YouTube videos that creatively advertise a company’s product within the video. Incorporating the company’s product will be considered branding and will establish an attraction for the product being advertised.

    Market – Advertising is a very saturated market along with integrated branding within internet videos to be heavily increasing. Many larger companies already have marketing teams and established advertising campaigns. The hidden gem within the advertising market is the smaller startup companies that are looking to promote crowd funding for their products. These small startup companies do not have enough capital to hire a marketing team or to establish a longstanding relationship with an advertising company. My service would target companies trying to fund raise through crowd-funding websites such as Indiegogo and Kickstarter. These companies would benefit from my video-making service because it would not require huge amounts of capital and could potentially create a viral product.

    Competitive Advantage – The target market and the creative output along with the price range would be the competitive advantage of the company. The price would be one percent of the company’s campaign earnings which directly influences the need to make a superior advertising video. I would have to work hard because the reward I receive would be directly influenced by the quality of service I produce. I am not targeting established companies; I am looking for the smaller companies that need assistance.

    Plan To Make Money – The money would be made in two aspects for the company. The first aspect would be taking a percentage out of the company’s crowd funding earnings. On a crowd funding website, a company has a certain amount of time to raise money for their targeted goals. If they reach their targeted earnings, they can keep the money raised but if they don’t, they never earn the money. My company would take around one percent of the earnings of the crowd funding campaign. If they reach their goal, I earn the money, if they fail to reach their goal, I do not get paid. The other aspect of earnings would be through the monetization of the YouTube video being made. The channel that displays the advertisement videos will earn money through YouTube ads displayed before the videos playback.

    Competition – The direct competition for the company would be the advertising companies who are trying to brand the product. Also there might be a small group of marketing teams within the startup companies that feel they do not need my service.

    Need For An Investor – Quality of production equipment can always be improved as technology is always advancing. Improvements on equipment such as cameras, microphones, and editing equipment will help improve content quality. Along with that, a website would be about all that is desired from an investor.

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  26. Leadership Team: Mary Robinson

    Business Name: It’s Your Life Planners

    Motto: Plan it Perfectly

    Product: My product is a planner made for students by a student. I would sell academic year planners and 6 month academic planners that would fit the needs and wants of most students. Most student planners are made by adults who do not fully understand the needs and wants of students. As a person who craves organization, I know how hard it to find planners that has everything you need and want. My planners would be customizable to either a weekly view or separated by the classes you take.

    Market and Size: This product is designed for girls ages 14-22 who are in high school and college. The market is relatively large considering the amount of people in Hoover High alone that rely on planners to keep track of their homework and social calendars.

    Competitive Advantage: My competitive advantage would be my ability to provide cute planners for low prices that are customizable to what you need and want.

    Plan to Make Money: I plan to make money by offering my product to students in Hoover High and schools around the area. Through social media and the word of mouth my planners would be available to people in the Hoover area.

    Competition: There is a relatively large amount of competition from shops on Etsy to the basic planners in Walmart and Target. Those prices range from $10-$60, and the layout and details vary from planner to planner. Each type of planner has a certain layout and there no way to add extra features.

    Needs from Investors: My need from investors is mainly money that would be used to pay for increase in inventory and possibly pay for distribution once the business takes off.

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  28. Leadership team: James Aguirre Jarrett Anthony

    Business name and motto: JJ Beads – Bead in Style

    Product or service: Bead bracelets for men

    Market and its size: My market is men 16-25 years in age. I am targeting high school and college students

    Competitive advantage: Unique and handmade bracelets for men. It is hard for men to find bracelets that are fashionable and aren’t mass produced.

    Plan to make money: Try to get our product into Harper Land and possibly set up an EBay store

    Competition: Local bracelet designers

    Needs from an investment: Money to purchase the materials necessary to constructing our bracelets

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  29. Business Owner: Ashlie Basantes
    Business Name: Homeology
    Business Motto: Let Your Home Be Green Too
    Service: Homeology is a green company service. We recycle your used home décor; upgrade them to your styles brand new. We show you a before and after picture of a used item for example, a dresser that is safe for storage. Homeology wants to help you save money so that you can live in a safe green environment.
    Market: Our market is men and women between the ages of 17 to 30 who want their homes, dorms to turn from old to new. Starting off with the dorms in colleges, men and women all around have an urge to create their homey environment; therefore we will have plenty of opportunities to grow. Eventually we will grow into bigger environment- homes!
    Competitive Advantage: Our competitive advantages are that we will have a meeting with you face to face with a fellow employee to discuss your designs and personal references in your furniture. We want the customer to be brought into a trusting environment. Depending on the amount of furniture we have, we will be finished within 10 to 15 days. We will accept donations of all types (to build up our inventory) of furniture/items and in result; we will pay you for it! Our products can be held as a Do It Yourself (DIY) project for anyone, with videos online/websites we plan to expand our business to online products to help make our company known worldwide.
    Plan for Money: Just like most businesses out there, we plan to make our money on appointments. Our first deposit will be the consultant deposit (sitting deposit). Our next deposit (on the same day) would be the final payment of the furniture/item redesign. We will charge on the weight of the product, which will equal out for us the amount of equipment we will need to redesign the furniture resulting in a fair pay. We will also earn money by airing our DIY designs featuring our products on online videos, and showing our design on our websites.
    Competition: Our main competition will be Ashleys furniture, Bed Bath and Beyond, Rooms To Go, and Walmart.
    Investor? : We will need an investor to be able to afford supplies such as: paint, tools, brooms, storage space … etc. From there we will need to start a website where there can be DIY projects aired online and shipping trucks included. From there we need an organization of clients and marketing our products.

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  30. Leadership Team: Monica Perkins
    Business Name: How Inviting
    Business Motto: Invitations Your Way
    Business product/service: Personalized Invitations and cards
    Market: My market is women ages 25-40 who need invitations for special events. I want the product to appeal to mother’s and soon to be mothers who need birthday invitations for their kids, Christmas cards for their family, and birth announcements for their new born baby. I, also, want to appeal to young women getting married who need wedding invitations and save the date announcements. I will have a small market for seniors in high school and provide graduation announcements. Later, I hope to expand to all types of events and more customized products.
    Competitive advantage: My competitive advantage is for the customer to be in contact with the designer and for customers to be able to customize their product. The convenience of the product is another competitive advantage, because customers will receive their product in jpeg and pdf form which will allow them to receive the finished product faster and give them the ability to print out as many copies as they would like.
    My Plan to Make Money: My plan to make money is to sell my products through etsy and advertise through social media. I plan to start advertising to teachers and students at Hoover High School and moms in the Hoover area. I hope to charge around $10 to $15 for a digital file of an invitation. Eventually, I plan to create a website to sell my products from.
    Competition: My competition is other small boutique invitation businesses. My direct competition would be invitation businesses on etsy, Mailagrams and Minted. My indirect competition would be Shutterfly, Vistaprint and tiny prints. My business will differ from these by offering a personalized experience that will allow customers to have a strong input into exactly what they want.
    Needs from investors: My needs from an investor will be money to help market my product such as small online advertisements. I will also need money to launch a website.

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  31. Business Owner-one person, which is me, Allen Watkins

    -Business Name- The name is Cat ‘N’ Mouse
    -Business idea- Creating a video app is the idea. It involves a cat chasing a mouse through several obstacles. The obstacles can consist of spikes, ropes, false entrances, and platforms to jump on. The whole goal of the game is to get to the end where you catch the mouse.
    -Service- It provides kids or adults the fun they deserve. It will be have interactive gameplay which will involve quick thinking and quick reactions. It will help work on their strategic skills.
    -Market-People from ages 12-24 people who have time on their hands who enjoy taking a break from homework or work. People include middle school, high school, and college students.
    -An advantage is that I am a small company that and it will be a free game to download. If you want to buy in-game purchases to get an edge on the game you can do so.
    -How I am going to make money? Advertisements and in-game purchases are going to be ways I will produce revenue.
    -Competition- Other small business owners will be my competition.
    -Investment-I need someone to help start up my app with an investment and help further improvement.

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  32. Leadership Team: Maya and Nekivia
    Business Name and Motto: To Be Determined…..
    Product or Service: A tote travel bag for young children to provide entertainment and nutrition while on long trips so that the mothers would not have to give them their phone
    Market and Size: Our market would be busy mothers in the Birmingham Metro area, who travel or are on the go with the kids a lot, specifically with children up to 10 years old.
    Competitive Advantage: Our competitive advantage would be convenience for mothers. Mothers are able to have all their attention on the road without being distracted by their children. Our product age ranges from infant to 10 years old providing us with more customers. With our tote the mothers will have everything needed in one location. Also, our product is better than giving the children a tablet or cell phone because too much screen time can hinder the child’s learning development.
    Plan to make money: We will start selling teachers with young children within the high school. Then hopefully the product will spread by word of mouth and networking with the mothers. If it grows larger, a website can be developed.
    Your competition: Our competition is more indirect than direct. Anyone can go to the stores and buy the products within our bag but it is not all in one location.

    Needs from an investor: We need money to buy the initial products for the tote and if we were to grow money for more totes and higher quality products to give the customers.

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  34. Hi I’m Briana Morris and my partner is Hannah Amidon. We both play soccer for Hoover High School as 12th graders. We are looking to turn old things into other things….WHICH IS DEFINITELY MAGIC!
    Name and motto: Our business name is “SOOOLLEE POWER” and we are here to bring music to your sole.
    Service: Our service is recycling old shoes and redesigning them out into the customers own image. The customer provides us with the old shoes and design of their interest, and in return they get a pimped out shoe. “We just pimped out your ride.” Also, we buy plain van shoes and customize those as well in your image.
    Market and its size: My market is people within the community who don’t know what to do with their old shoes that have become dirty or even unappealing.
    Competitive Advantage: Are competitive advantage is providing you with the shoes the next day instead of waiting weeks for it to come in a package. Another advantage is that it is cheaper than buying new shoes and stacking up your closet to the point where you have to throw some shoes away. The last competitive advantage is that are customers are able to customize the shoes where they see fit and not limited to only a few designs.
    Making Money: We will be making are money off of the shoes that are brought in to be remolded.
    Competition: Our competition contains stores such as Vans and TODS who also let you order shoes online with a certain design you have to pick from.
    Investors: From are investors we will need money in providing for materials such as paint.

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  35. Leadership: Xavier Jones and Jaylen Carter
    Business name and motto: Cookie Bags/The cookies that tote themselves
    Product or Service: Cookie delivery service
    Market and its size: This service is for older men and women ages 30-50 who don’t have time or simply do not want to pick up tasty cookies for loved ones in their household.
    Competitive advantage: We will ship and/or deliver freshly baked cookies/cookie cakes with a 5-star recipe that blows cookie businesses out like Great American Cookies along, Cookie Bouquets, (etc.). We will also provide rewards for loyal and first time customers.
    Plan to make money: Make cookies with a different and better recipe and charge a lower price for the cookies
    Competition: Cookie Bouquets
    Needs from an investor: Money for supplies (ingredients, packaging)

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  36. Leadership Team: Anna Parsons

    Business Name: Classy Polish

    Motto: “Stay Classy with Sassy Nails”

    My Product and Service: My product is a unique clear coated polish that was reused to make unique colors and designs based off brand names of different well known polishes for your own creativity. This product enhances what’s already known as nail polish, but giving you the ability to customize your own nail polish bottle. This service enables you to design the bottle itself with a custom name of the polish, colors, styling, and design.

    Market and its Size: My target market expands from teens ranging from age 16-18 and young moms who feel when they walk out the door that they are always looking there best. Not just by their wardrobe, hair, and make-up, but on their nails as well. Giving them that unique classy custom look that they can call their own while showing off their new jewelry or that new diamond ring from that special someone. That not only do they become in shock with its beauty, but ask, “Where did you get that color? I can never find a polish like that!”

    Competitive Advantage: My competitive advantage is like no other polish out there. Usually when polish is introduce on the market you can only choose from the colors and designs of their product already made. You can’t really pick unless you go home and mix colors together with the polishes already provided, but with Classy Polish you have the benefit of customizing your own color, design, and styling of the bottle. No one on the Nail Polish Market has a custom made polish then mine. I want to be the next OPI and Essie brand on the market selling to you the classiest polish you can ever own.

    Plan to Make Money: I plan to make money using my online website in order to get my product out there and distribute through mail order.

    Competition: My competition would most likely be the brands of OPI and Essie who are big brands of nail polish as well as, big make-up brands of polish like Maybelline, L’Oreal, and True-blend.

    Needs as an Investor: Money needed in order to buy monograms for the custom bottles and packaging for the product.

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  37. Leadership team: Kinsley Ratcliffe

    Business name: Sole

    Business motto: “Refresh My Sole”

    Product: Sneaker customization and Restoration

    Market and its size: My target market is people of all ages. Specifically people who are into sneakers and boots that are trendy, or they feel the need to throw shoes away because they are worn out but it’s their favorite shoes, with my business I plan to restore the shoe completely so instead of throwing out expensive and worn out shoes restoring the shoe is KEY!

    Competitive advantage: My competitive advantage is using products that other people who customize and restore shoes use products like bleach, water and toothpaste. I will use products such as Acetone, Angelus paint, liner paintbrushes and airbrush, masking tape, an X-acto Knife, a matte finisher and also a hair dryer. The products I will be using will make the shoe look just like you bought it from the store again.

    Plan to make money: My plan to make money is by using my blog “Sho’Nuff”, Instagram, Facebook, Fliers around the mall and school. I will also start a YouTube page which I will be self-recording visuals on how I customize and restore all types of sneakers and boots. I will start a website for people who are local and across the United States so they can request shoes they want to restore. I will include a request information page on the website that will ask customers to send pictures of the damage sneakers. I will also have a membership program which you can restore shoes of four pairs, twelve pairs and eight pairs. Prices ranging from $160.00 to $200.00, basic shoe cleaning service price will be $25.00

    Competition: Media (Twitter, Facebook and Instagram.)

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  39. Leadership Team: Zahra Hooda

    Business Name: The Henna Journal

    Motto:TBD

    Product: The Henna Journal provides the community with the best henna designs, for your notes and for you. We trick out your most used items--notebooks, journals, pencils, t-shirts, water bottles--with designs that make you want to use them all day. They can be individualized to fit you. You can even send in your own items to be customized. Our products make perfect gifts! We also provide henna services for your next celebration! Invite us over for your next gathering, formal and informal.

    Market and Size: This product is designed for high school and college students that individualised products and a hipster lifestyle. If you spend a lot of time on tumblr, you will probably love our products. If you like individualized art, you will also love our products. We also cater to the South Asian community who has special interest in temporary Henna tattoos.

    Competitive Advantage: We provide premium products without the premium price. Notebooks, pencils, journals, and t-shirts are premium quality but not overpriced. Henna is of the utmost quality. We do NOT use black henna under any circumstances. We also have the power to customize to your tastes. For in person henna services, our timings are flexible and staff is exceptional for every occasion. We are friendly and ready to be a part of your next party.

    Plan to Make Money: You can buy our tricked out products on our website. For a small fee, you can get these items customized. For a reasonable fee, we even offer special birthday packaging. For in person henna services, make an appointment on the website. Describe what kind of event it is and we will give you a quote for how much it would cost. Depending on the event, it could be per hour or a flat fee.

    Competition: There are other customizable products out there, but none provide the original designs or quality at this price point. Our designs are unique and eye-catching. We even offer the send in customization service, innovating the individualization experience. For events, we are always friendly and ready to cater to what your party needs. Our company is all about customizing to you.

    Needs From Investors: Start-up costs for product-based companies are very high. Our company would need up-front money for henna, paintpens, micron pens, notebooks, pencils, water-bottles, and t-shirts. In order to get the best price to buy and to sell, we will also need to buy in bulk.

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  40. Leadership team: Darius Smith
    Business name: Glo Bands
    Motto: “Lets Glo Up”
    Product: My product isn’t just an ordinary wrist band with an LED light in it, this wrist band also is a locater or location system in it where
    Market and its Size: My market is aiming at kids between the age 5 to 14 and the parents of those kids. At this time according to my research, I believe that I’m the only one in my in my market. In that case my market is very small.
    Competitive Advantage: Better quality material for a lower price.
    Plan to make money: I plan on going door to door asking and get primary data for my product and see if it be useful to my target.
    Competition: Based on my research at this time, I don’t have any competitors in my market.
    My needs from an investor: From investors, I would need money to help make and manufacture the Glo Bands. Then, I will use the money to sell in stores and make a website and sell directly to consumers.

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